Case Study

CASE STUDY: SPCA OF WESTCHESTER, NY WEBSITE REDESIGN

 

CLIENT: The SPCA of Westchester, NY

PROJECT TITLE: SPCA of Westchester, NY Website Redesign

TEAM: Michelle G. Jurado

DESCRIPTION: The SPCA is a nonprofit organization dedicated to the caring of animals. They hold fundraisers and offer low cost vaccination and wellness visits. The SPCA does not receive any federal, state, or county funds and rely solely on the support of animal lovers.

The SPCA of Westchester was founded in 1883 by Ossining resident Mary Dusenberry. Together with caring friends, she obtained land on which to build the Society’s first home and established a fund to be used to prevent cruelty to animals. The SPCA is still located on the same spot, making it one of the oldest landholders in Briarcliff Manor. Originally, the SPCA of Westchester was affiliated with the ASPCA of New York City, but became an independent organization in the 1920s. It is the only Humane Society in Westchester County empowered to enforce laws relating to animal cruelty.

The goals of this updated site were to:

Increase awareness of services available

Declutter and organize site so it is more eyecatching

Increase donation and sponsorship

 

RESEARCH: 

Being an animal lover myself and having recently become a proud mama to a little kitten of my own, I searched many places for Veterinarians and vaccines for my little one only to find that it seems most places want to make you pay an arm and a leg just to see your pet, let alone examine them. I came across the SPCA of Westchester and found comfort in the fact that they do this for the love and care of the animal and not for the profit, I was also please to find that they have a wellness day with low cast spaying and vaccinations for you pet. I thought, what a great idea and why doesnt everyone know about this?

I have taken my cat to the SPCA for several visits and am so pleased with how friendly and helpful they have been and thought that we really need to raised awareness.

 

STRATEGY:

I found the SPCA site to be very cluttered,messy, and dull. Most people give up looking for something if they do not find it fairly quickly and will move onto another site. This was the last thing we wanted to happen. So the idea was to come up with a clean, crisp, more modern design to keep the viewer intrigued and able to navigate where needed fairly quickly. We would condense the multiple links on their page down to a simple navigation bar and 5 buttons. I wanted the look to be easy on the eye and calming and upbeat, which is why i went for softer, lighter colors than the dull blue and white they previously had. I have also designed a new logo and updated the pictures.

 

BEFORE AND AFTER:

I am including a before and after of the SPCA of Westchester website so you are able to see the difference.

BEFORE

SPCA of Westchester

 

AFTER

SPCA_home

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